Inspiration x Commerce Platform

Moncler & Feels Like worked together to take one of the world’s most exciting luxury brands and distil it into a digital application that reflects its creativity and cultural relevance.

Inspiration at every touchpoint

We designed a omnidirectional navigation that allows users to swipe in both horizontal and vertically, serving them content from any angle they choose.

To deliver a dynamic approach to editorial storytelling, we developed a modular design system that curates content tailored to user interests and topics. This enables versatile storytelling, from product-focused features to in-depth interviews with Moncler Genius collaborators.

Elevation x Utility

Moncler is a luxury brand rooted in utility. To highlight the engineering behind its products, we designed in-depth product pages that showcase the craftsmanship and thought behind key pieces.

In order to retain content optimisation, we integrated editorial-specific tagging systems. The tags work to both sort and recommend content within the grid and throughout the user experience, allowing our content to be flexible will help populate the grid upon launch.

CREDITS

Feels Like

Creative Direction, Design, Engineering